3Dlabs Ltd, a subsidiary of Creative Labs, is a well-established and leading edge developer of high-end graphics chips and boards for the workstation market.
During the assignment Paul worked closely with the VP Semiconductor, VP Architecture, and US-based VP Strategic Marketing.
OXMS used their knowledge and experience within the area of hi-tech competitive strategy to develop the following resources: 

• Detailed analysis of Strengths, Weaknesses, Opportunities, Threats 
• Creation of a competitor research portfolio
• Comprehensive market strategy analysis and directional definition
• 5 year business plan
• Market research compilation and technology trend analysis
• An actionable diversification plan