a.k.a. ‘One-Day MBA for SME’s’

Purpose of Training
The training will teach owner managers, directors and managers how to build and grow a successful company, which is profitable, competitive and creates value for their customers.

Approach
A methodical approach is prescribed, which integrates key principles for success. The training will be based on a usable framework. The participants will be taken through a process of analysis, strategy, objectives definition, planning and control. There will be adequate time for discussion and participants will use a workbook to conduct their own analysis and formulate plans.

Duration
One Day

*****
 
Course Outline

1.  Foreword
1.1 The value of planning
1.2 The advantage of methodical approaches

2.  Defining Successful Approaches
2.1 What is business success?
2.2 Working on the business as well as in the business

3.  Effective Entrepreneurs
3.1 Key attributes
3.2 What makes an effective entrepreneur?

4.  Analysing Your Current Position
4.1 SWOT-OP analysis
4.2 MOST definitions
4.3 PEST-LE analysis
4.4 5-Forces model
4.5 The Ansoff matrix and strategic options

5.  Defining Strategy and Objectives
5.1 Generating strategic options
5.2 Generic strategies of differentiation and cost advantage
5.3 Competitive strategy
5.4 Creating a Mission, Strategy, Objectives and Tactics
5.5 Defining and optimising your USP’s

6.  The Core Elements of an Enterprise
6.1 Value chain
6.1 Value chain optimisation
6.3 Suppliers, customers and third parties

7.  System Design and Effective Operations
7.1 Documenting and optimising systems
7.2 Improving customer service
7.3 KPI’s, quality levels, performance and continuous improvement

8.  Effective Marketing
8.1 Definition of marketing
8.2 Comparing sales versus marketing focuses
8.3 Strategic marketing and competitive positioning
8.4 Tactical marketing
8.5 Product-service portfolio management
8.6 Key market activities

9.  Effective Finance
9.1 Recording requirements
9.2 Reporting requirements
9.3 Budgeting and forecasting
9.4 Managing cashflow
9.5 Investment decisions
9.6 Product-service portfolio management

10. Key Principles of Business Success
10.1 What are key principles?
10.2 How to use and apply them effectively
10.3 Key principles of leadership
10.4 Questions are the answer

11. Goal and Objective Setting
11.1 Setting major company objectives
11.2 Cascading objectives

12. Effective Planning & Execution
12.1 Translating goals into activities
12.2 Assigning responsibilities and coordination
12.3 Logistics and scheduling
12.4 Defining a winning strategy
12.5 Project and activity review